Marketing Plans

GrandStand Consulting

Cost Effective Solutions for your Business

Marketing, Advertising, and Public Relations

Marketing Plans

Often a company simply needs to grow sales to move to the next level. The key to increased sales is a solid yet simple to follow marketing plan.

Let GrandStand Consulting design an effective comprehensive marketing plan for your business, including:

Analyzing Market Opportunities

Market segments
Channels of distributions within the segments
Competitors, products, price points, marketing programs, etc.
Potential consumers

Identifying Target Markets

Develop overall market segments potential
Profitability
Market segment attractiveness
Difficulties / risk of implementation in the different markets

Developing Market Strategies

Price sensitivity
Differentiating and positioning strategy for the selected market segments

Developing Marketing Programs

Product: branding, product mix, packaging design recommendations, package sizes, features, warranties, warranties
Price: MSRP, discounts, credit terms
Place: channels of distribution, geographic coverage, inventory, transportation
Promotion: Sales promotion, advertising, sales force, public relations, direct marketing

Establishing an Implementation Plan

Rollout, national versus regional
Tactical Budgets

Advertising and Media Plans

Advertising is usually where businesses fail to spend their money wisely, because it is hard to see a dollar for dollar connection between the money spent and the revenue received. For that reason, advertising and media plans designed by GrandStand Consulting always clearly set forth the objectives to be acheived and how the results will be measured.

An advertising and media plan from GrandStand Consulting will include:

Developed Media Objectives
Developed Media Targets
Developed Media Mix
Developed Media Message
Developed Media Budgets
Developed Media Effectiveness

Public Relations Campaign

A good public relations campaign can be a valuable addition to an advertising plan or even an effective alternative. Did you know that you can often acquire professional public relations assistance with no out-of-pocket expense?

GrandStand Consulting can help you make a public relations campaign a strong asset for your company.