An important part of any marketing plan are the sales programs that will gain a company distribution, turns at the shelf and customer loyalty.  What works at the retail shelf is very different than what works with distributors and industrial accounts. 

• Are you using the programs that will cost effectively increase sales? 
• What consumer promotion programs are you using?
• What trade promotion programs are you using?

Distribution Channels/Channel Management

Distribution Channels are critical to getting a product to market. 

• What are the best channels of getting your product and your industry?
• Are their new channels where you can grow your sales at a minimal risk to existing business?
• Can you grow vertically and/or horizontally? 
• How are the channels evolving?
• How do you stay ahead or get ahead of the curve?
• How do you manage conflicts that arive between channels? 
• How do you price to different channels?

Generally speaking, the shorter the distribution channel the better.  GrandStand Consulting can help you find the most direct and effective  distribution channel for getting your product to your customer.